| Goal | Rank in search result pages | Get cited inside AI-generated answers |
| Signals | Backlinks, keywords, Core Web Vitals | Structured data, clear definitions, authority sources LLMs trust |
| Measurement | Rankings, clicks, impressions | Citation rate, AI Visibility Score (AVS), competitor gap |
| Content | Comprehensive pages for queries | Atomic facts, FAQs, comparisons LLMs can quote |